General
Will the price of a standard Apple Vision Pro headset drop below $2,000 USD before the end of 2028?
A technology prediction on the consumer pricing strategy for Apple's spatial computing headset, potentially via a 'Vision Air' model.
69 total votes
Analysis
Vision Pro: Under $2,000 by 2028?
Launched at $3,500, the Apple Vision Pro is prohibitively expensive for most consumers. This prediction asks if the price of a standard model (likely a 'Vision Air') will drop below $2,000 USD before the end of 2028.
The Mass Market Move
The strong 'Yes' vote reflects Apple's historical pattern: launch a premium product to establish the category, then release a more accessible version to drive volume. Analysts expect Apple to release a stripped-down, more consumer-focused model (reducing screen resolution, dropping the external battery pack, or simplifying controllers) in 2027, making a sub-$2,000 price point feasible by 2028 to compete with lower-cost rivals.