Will the number of daily active users (DAU) on decentralized social media protocols (e.g., Farcaster, Lens Protocol, Bluesky) exceed 5 million before 2027?

Decentralized Social Scale: 5 Million Daily Active Users by 2027

Decentralized social media protocols aim to put control of data and content back into the hands of users, moving away from centralized platforms. Key players include Farcaster, Lens Protocol, and the federated Bluesky. This prediction is that the combined daily active users (DAU) across the major decentralized social media protocols will exceed 5 million before the end of 2027.

The Migration for Sovereignty and Monetization

Achieving 5 million DAU requires attracting users beyond the niche crypto community, drawing them with two main value propositions: 1) **Data Sovereignty:** Users retain control and ownership of their identity and data. 2) **Monetization:** The protocols allow users to own and monetize their content directly.

While 5 million DAU is small compared to centralized giants, it signifies a massive adoption curve in the decentralized space, marking the transition from a specialized niche to a viable, growing alternative. The launch of more user-friendly applications and the clear benefit of immutable ownership will drive this adoption within the 2027 timeframe.