Will Creative Agency employment (advertising/design) in OECD countries see a net decline of over 5% by the end of 2030 due to AI?

AI's Role in Creative Augmentation

Generative AI is already transforming creative workflows, handling repetitive tasks like data entry, basic writing, and minor graphic editing (simulated late 2025 context). However, the consensus among experts is that the major impact by 2030 will be augmentation, not replacement. AI is seen as empowering human creatives to focus on high-value tasks like storytelling and creative problem-solving. A net decline of over 5% in the total workforce is viewed as unlikely, as the creation of new roles (AI prompters, AI workflow managers) will largely offset the displacement of routine jobs. The strong 'No' vote supports the scenario of 'Augmentation' over 'Replacement'.