Will a major social media platform (Meta, TikTok, X) integrate a user-controlled, immutable content provenance ledger on a public blockchain before 2027?

Content Provenance: Social Media Adopts Blockchain Ledger by 2027

The rapid proliferation of highly realistic deepfakes and AI-generated misinformation is eroding trust in online content. This prediction is that a major social media platform will integrate a user-controlled, immutable content provenance ledger based on a public blockchain before the end of 2027, allowing users and observers to verify the origin, history, and authenticity of media.

Combating Misinformation with Cryptography

This integration would involve digitally 'signing' content (photos, videos, text) upon creation or upload and embedding cryptographic proof of that signature onto a decentralized, public ledger. While platforms currently use internal verification, a public blockchain offers superior transparency and trust, as the ledger is outside the platform's control.

The competitive pressure to be seen as the 'truthful' platform, combined with upcoming regulatory mandates in the EU and elsewhere requiring deepfake disclosure, will force the move. A successful launch by 2027 would mark a key step in turning back the tide of generative AI-fueled disinformation by establishing cryptographic proof of origin as a standard feature.